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Personal branding and the Elizabeth Holmes Effect

“The way to gain a good reputation is to endeavour to be what you desire to appear.” Socrates

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Emerging technology is blurring the line between our personal and professional lives.

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One of the best ways to gain authoritative visibility in your industry is through your personal...

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You had the Brand Power All Along My Dear, You Just Had to See that Yourself
 
Here’s secret successful marketers know - customers don’t buy a product.
 
They buy YOU. Y-O-U. You.
 
So you know all that self-doubt and lack of confidence around no one worrying about what people think of you?
 
That my dear, is exactly part of...
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