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Personal branding and the Elizabeth Holmes Effect

“The way to gain a good reputation is to endeavour to be what you desire to appear.” Socrates


Emerging technology is blurring the line between our personal and professional lives.


One of the best ways to gain authoritative visibility in your industry is through your personal...

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You had the Brand Power All Along My Dear, You Just Had to See that Yourself
Here’s secret successful marketers know - customers don’t buy a product.
They buy YOU. Y-O-U. You.
So you know all that self-doubt and lack of confidence around no one worrying about what people think of you?
That my dear, is exactly part of...
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