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Personal branding and the Elizabeth Holmes Effect

“The way to gain a good reputation is to endeavour to be what you desire to appear.” Socrates

Emerging technology is blurring the line between our personal and professional lives.

One of the best ways to gain authoritative visibility in your industry is through your personal brand.

So as...

Here’s secret successful marketers know - customers don’t buy a product.

They buy YOU. Y-O-U. You.

So you know all that self-doubt and lack of confidence around no one worrying about what people think of you?

That my dear, is exactly part of why your tribe is...