Facebook Ads Are Changing Thanks to Apple - Don't Get Caught Out
Chances are that the last time you logged into your Facebook ad account, there were 52 different warnings that you have never seen before …
Facebook advertising can be scary at the best of times…
Hoping and praying that an ad gets approved and then doesn’t get removed is stressful enough…
So, what’s this all about now?
Turns out the way you run your Facebook ads needs to change… because Apple made some changes in the latest version of iOS.
iOS 14 gives users new options to control which websites and platforms can track what they’re doing.
That’s a problem for Facebook ads because the Facebook pixel’s job is to track which what people look at to help you target the right people with your ads.
But now, Facebook can’t gather as much data from Apple devices as it used to.
And there are millions of Apple devices in the world right now.
Houston, it looks like we have a bit of a problem.
So, what can you do about it?
The way Facebook collected data before made it easy for average campaigns to get results. with unlimited conversion events based on the huge volume of data the platform tracked.
Facebook can’t do that as effectively anymore.
So you’re going to have to be very specific from now on with your targeting to get a return on your Facebook ads.
Facebook has limited you to tracking 8 conversion events, each of which is connected to an individual pixel.
You need to choose these 8 conversion events wisely based on your Key Performance Indicators (KPIs), the a quantifiable measures you currently use to evaluate the success of your business.
To do this, create a list of your business’s KPIs, then rank them from most to least useful.
The top eight are the ones that you need to track with your conversion events.
If you have any questions, just let me know. If this is useful for you and you’d like some help with this stuff, download my guide to add 300+ More Subscribers to Your Email List in 30 Days - click here.
Hope this has been helpful.
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