BUSINESS RACE ENGINEER
I've sat in every seat at the table.
Boardrooms. Startup war rooms.
Acquisition tables. And the seat in between.
I'm Angela Sedran 0 strategist, adviser, Forbes coach, and the person founders call when the business is working but something essential is not. I've spent 25 years helping organisations build what matters most: the engine that runs when you step back.
🌍 English 🇮🇹 Italian 🇩🇪 German 🇿🇦 Afrikaans 🇫🇷 French
Trusted by BHP · Microsoft · Vodafone · LexisNexis · Lion · GWF · Lightning Box → Acquired
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Trusted by BHP · Microsoft · Vodafone · LexisNexis · Lion · GWF · Lightning Box → Acquired ~~~~~
THE STORY
I didn't start with a
framework. I started with a phone call.
In 2021, the founder of Lightning Box Games called me to say the company had been acquired. When I started working with them two years before, they had planned to sell it in five. They sold it in two.
I'd spent two years working alongside his team. Not as a consultant who parachuted in with a slide deck. As a strategic partner who showed up every week - building leadership, installing accountability, creating the systems that let a fast-growing gaming company run without its founders running themselves into the ground.
Before Lightning Box, I spent two decades in some of the world's most demanding organisations. At LexisNexis (NYSE), I was CEO direct report, managing P&L, M&A and divestments across Australia and New Zealand. At Microsoft in Seattle, I worked with the MSN Corporate VP. At BHP's Illawarra Coal business, 2,500 people, I led strategy and planning for an Asset President who still names me as a reference today.
I've worked inside PBL Media, Vodafone, Lion, GWF, and dozens of founder-led businesses across Australia, the GCC, India and Southeast Asia. I understand what it takes to move large groups of people in one direction, and what it takes to help a 12-person services firm stop collapsing every time the founder goes on holiday.
The problem is almost always the same. The business was built around one person. And that person is usually the most talented one in the room.
About a decade ago, I moved my focus entirely to founder-led businesses. The problems were smaller in scale but identical in nature. And the impact was more visible, and more personal. I followed the work.
Today I work with founders and MDs of businesses doing AU$2M–$10M, globally and virtually, helping them build the structure, leadership, and execution cadence that turns a founder-dependent business into something that scales, or sells, on their terms.
"I grew up in an Italian household where Formula 1 wasn't sport - it was religion. What I understood early was that in F1, the driver gets the glory. But it's the race engineer who builds the car that wins. That's what I do."
Angela Sedran · The Business Race Engineer
WHAT MAKES ME DIFFERENT
I don't give advice
and leave.
My client’s engage me for years, not four weeks. I’m there with your team every week, building what needed to be built. That's not a consulting model. That's a partnership model. And it's the only one that actually works.
#1 INTERNATIONAL BEST SELLER
Co-author. Published voice.
Real proof.
She Built It! Inspiring Stories and Strategies for Women in Business is a #1 international bestselling anthology Angela curated and co-authored alongside ten extraordinary women in business. It's a collection of real stories, real strategies, and the kind of hard-won wisdom that doesn't come from theory.
Because the most important credential isn't the institution that trained you. It's the results you've helped create - and the honesty to share how you got there.
READY TO START?