# Angela Sedran

> The Business Race Engineer. I help expertise-driven businesses turn the judgement, context and standards held by key people into firm-wide capacity.

## Who this is for

Established expertise-driven firms — professional services, consultancies, agencies, specialist practices — where important recurring work still relies too heavily on one person's context, judgement or correction.

Not for: early-stage startups, businesses without an existing team, or firms looking for a software recommendation.

## The argument

AI use is not AI capacity.

A firm can give everyone ChatGPT, Claude or Copilot and still have exactly the same organisational problem, only faster. The question that matters is whether the organisation became more capable, or whether one person simply got faster.

The work comes back to the same people because the judgement that makes it good was never transferred — only the task was. Delegating a task is not the same as transferring the expertise that makes the task work.

## Three levels of AI in a business

1. **Ask** — AI helps you do the work. You are faster; the context and judgement still live with you.
2. **Delegate** — AI does more of the work. You gain leverage, but you may still be the invisible specification behind the output.
3. **Transfer** — capability starts living in the business. The work has enough context, standards, ownership, decision rights and escalation built in for people and AI to perform it reliably.

## How to work with her

- **Diagnose** — the Capacity Diagnostic. Fifteen questions, about five minutes, immediate result, no email required to see it. https://angelasedran.com/capacity-diagnostic
- **Build** — the AI Capacity Sprint. Three recurring jobs become firm-owned in four weeks. Key expert plus one senior team member. Six firms maximum per cohort.
- **Implement** — workflow redesign, then the AI underneath it. Agents, automation, integrations and knowledge systems sit under work that has been properly designed, not the other way round.
- **Embed** — a 90-day Fractional Race Engineer cycle focused on one to three connected operating constraints.

## Speaking

Keynotes, executive briefings and implementation clinics for professional associations and member groups. Three topics: AI use is not AI capacity · Multiply your best thinking · Build capacity before headcount. https://angelasedran.com/speaking

## Background

Twenty-five years across complex organisations and expertise-driven businesses, including BHP, Microsoft, Vodafone and LexisNexis.

## Pages

- https://angelasedran.com/ — the argument, in full
- https://angelasedran.com/work-with-me — the four levels of intervention
- https://angelasedran.com/ai-capacity — what AI capacity means and how it differs from AI use
- https://angelasedran.com/capacity-diagnostic — the free diagnostic
- https://angelasedran.com/answers — straight answers to the questions expertise-driven firms actually ask
- https://angelasedran.com/insights — writing
- https://angelasedran.com/speaking — speaking topics and formats
- https://angelasedran.com/about — background
- https://angelasedran.com/contact — get in touch

## Writing

- Everyone Calm Down.  The Spreadsheet if Fine — The real AI privacy risks are not where most businesses think they are https://angelasedran.com/insights/everyone-calm-down-the-spreadsheet-if-fine

## Entity

Global Accelerator International Pty Limited · ABN 58 696 730 480 · Sydney
Contact: angela@angelasedran.com